WildMAPsFiT supports the development of sustainable management strategies of wild harvests and easy-to-use post-harvest handling practices for various indigenous medicinal and aromatic plant species at local and regional food systems. Scientists, practitioners and stakeholders from the medicinal plant production value chain work together to enable local farmers, wild herb collectors, rural entrepreneurs, as well as peri-urban and urban communities to enhance their skills, to strengthen their livelihoods through income generation from their trade, as well as health care provision. The potential gain environmentally and economically across the target sector is enormous, and training, as well as technology adoption, can provide improved, efficient, sustainable harvest, postharvest handling, and strengthen rural livelihood opportunities.